Since Facebook acquired WhatsApp, the parent company has been trying to figure out a way to make their investment profitable by advertising on the platform. However, with restraints like end-to-end encryption, the company struggled with introducing chat-based advertisement.
Enter Status feature. This feature, that is similar to Instagram’s Stories, will be used to advertise on the instant messaging platform. According to a report by WABetaInfo, WhatsApp is implementing the feature within its beta version but the ads are still invisible. Their tweet states, “WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future.”
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