According to the Cambridge English dictionary, an infographic means a picture, diagram, or a group of pictures and diagrams showing or explaining information. In more detail, an infographic is the visual representation of data and information using the elements such as an image, a chart, a diagram, or even a video.
Infographics are one of the best examples of visual communication. A good infographic can easily grab the attention of the audience, making it an effective marketing tool.
Here are five key factors to consider when developing your customized infographic.
Data is the foundation of an infographic. Hence it should be accurate, updated, and should not be misleading. Choose information that is appropriate for your target audience and their level of knowledge. For example, if you’re making an infographic for high school students, choose the information according to their standards. Also, keep an eye out for additional information that can help people understand infographics better.
In today’s world, internet audiences have a plethora of options. Therefore, a visually appealing design is imperative to grab the attention of the audience and stand out from the crowd. It’s important to select fonts and colors that are pleasant to the reader’s eyes and also avoid using too many colors in your infographics. Similarly, having a font size that is too small or too large can annoy the reader, leading them to abandon your infographic.
3. Maintain a clear hierarchy
If the information is scattered here and there, the readers will have no idea what the content is. The reader will understand the infographics in the appropriate context only if it is well structured.
The main title, for example, should be at the top of the page, with a significant font size compared to the rest. Also, thoroughly examine the content and figure out the subheadings.
Too much data can clutter your infographic. To make them more appealing, make sure there is plenty of white space.
4. Make a connection with your brand
Infographics are an excellent approach to increase brand awareness. Hence be sure to incorporate your company logo and social media user name in your infographics. Your infographics should always be relevant to your brand otherwise they can tarnish your brand image.
5. Include CTA
The primary goals of infographics are to promote brand awareness, enhance conversions, and entice customers. To achieve these, a simple yet crucial component is required; a Call to Action (CTA).
Call-to-Actions may vary according to the purposes; some just want to share the infographic; others want to attract visitors to their website, while some intend to receive feedback on their products. So, according to your requirements, appropriate CTA’s should be placed in the infographics, prompting the viewers to take action.
Make use of the right visuals
Each infographic communicates a specific story with the people. To convey our message to the audience effectively, we should choose the right visual. Here are some tips on how to select the right visuals for your story. For example:
- use a bar graph for comparing data.
- Map-based infographics to visualize geographic data etc.
An infographic is one of the most popular and effective ways to communicate with the audience. Remember the five key aspects mentioned above while creating an infographic to engage your audience and effectively convey your message. To discover more strategies to create a successful infographic, speak to an expert from TechWyse Internet Marketing today!