Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
There will come a time when Google Analytics 4 will become the only option for businesses to use, which is why it will be important to know how to set it up properly. What’s different from previous GA models? GA4 allows you to create properties with up to 50 data streams and does not populate data from Universal Analytics.
This guide from Search Engine Journal (SEJ) walks you through the ins and outs of setting up a Google Analytics 4 account properly, from creating your data streams to cross-domain tracking to IP Filters. Knowing how to track your data and pinpoint where your traffic is coming from is going to set you up for success down the road. Interested in learning more? Click the link above.
The internet and social media have provided businesses and brands with more opportunities than ever to be seen by potential customers. However, as most know – it’s an extremely competitive market. Having a good digital branding strategy can make a world of difference when getting your brand out there online, especially for small business owners.
Some strategies include using social media to grow your brand (Facebook, Twitter, Instagram, etc.) by posting and engaging with consumers regularly, creating an engaging website that will have people coming back for more, choosing the right logos and colours, etc. At the end of the day, being authentic and building trust with your audience is one of the best approaches. Click the article linked to learn more tips about standing out from the competition.
According to the latest reports in the world of social media, Google is working on a deal with Instagram and TikTok to index videos for search. This is similar to the deal that was struck in 2015 when Google struck a deal with Twitter to index tweets, this resulted in tweets showing up in the SERP as they were being indexed and ranked.
A spokesperson for Google has said that the content will benefit from being discoverable on Google, but that sites can choose how or whether the content even appears in search. When you currently conduct a Google search, Instagram and TikTok videos are not discoverable in this manner. If this deal goes through it would mean a new audience would be exposed to this content. Learn more about this potential deal by reading the article above.
A Crawler or “Bot” plays a huge role in Google’s SEO and ranking. So what are they? Well, “Google Bots” are like spiders that crawl the internet’s webpages and categorize new or updated websites, analyze content and metadata, and index content. Ultimately, their job is to best match a searcher’s query with the appropriate information they are looking for.
This is why as a business owner or website developer, you want to optimize your site to be as “crawler” friendly as possible, to ensure it gets indexed properly. This will help you gain organic traffic and rank higher on the SERP. You can use tools such as Site Audit Crawlers to help pinpoint areas of improvement on your site. Interested in learning more? Click the link above.
Pay-per-click advertising (also known as PPC) can play a vital role in making your brand memorable. It allows you to target your audience on different platforms with your marketing message. The best part? You don’t pay unless someone clicks on your ad. PPC advertisements are cost-effective, measurable, unaffected by search algorithms, and use enhanced targeting methods.
There are also multiple ways you can go about creating them such as search ads, display ads, paid socials, and retargeting ads. You can also adjust your audience and manage your budget throughout the campaign as you track your metrics. This is why it’s such as popular paid online marketing strategy. To learn more about how PPC marketing can help you, click the link above!
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we reviewed how to set up Google Analytics 4 for your business’s future success. We then moved on to explore the concept of digital branding and learned some tips on how to stand out in the digital age.
Next, we learned about Google’s potential deal to index Instagram and TikTok videos, and how this will affect how content is displayed on Google’s SERP. We followed this with a discussion on Google’s site crawlers, and how your site needs to be as “crawler” friendly as possible in order to be indexed. Lastly, we dove into the world of PPC marketing, and how useful it can be in order to get your message in front of the right audience.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!