For many business PR and marketing are major expenses, and expenses that might be difficult to fit into their budgets. There are ways to avoid spending money on marketing and advertising before you can afford it, by promising yourself to make the money, before you spend it.
That simple? Not always… but a good way to begin making money, and the foundation to your future success.
Search engine optimization, behind the
For successful online marketing you should always ask yourself two simple
Who are Your Top Organic Competitors?
It is very hard to do marketing for yourself, or anyone else, unless you know who you’re competing against, and what kind of marketing they are doing. Let’s say you’re selling running shoes in Sydney. Unless you know what your competitors are doing, or aren’t doing – how can you then know what to do yourself? There are many different ways to figure out who you’re competing against, some ways cheaper and simpler than others, the choice is yours. You can either do it manually yourself using Google, Bing,
Or, you can do a survey, using a third party company…
Once you have this basic information, it’s time to get started improving your SERP position and your visibility online. When you’ve climbed the Google ladder a page or two, and your sales are increasing, then it’s time for step number two – to invest some money, to potentially make a lot of money.
Who are Your Top PPC Google AdWords Competitors?
When you have figured out your organic competitors,
Discover your and your competitors overlapping keywords with one simple mouse click – these are your top competitors. It’s as simple as it sounds.
And the Conclusion is…
SEO is the