This week’s massive platform and site update gave the Insight Graph a new user interface and a boost in Google Search metric options with the addition of Event Tracking from Google Analytics search traffic data and a set of AdWords and Search Console KPIs.
Google Analytics KPIs
One of the beauties of the Insight Graph is that you can blend metrics to analyze the relationship between them or to demonstrate a successful marketing campaign. In this example we’re viewing a blend of organic sessions, goal completions, events and transactions. Positioning a graph like this above a Marketing KPI Analysis in a white label PDF report can result in an impressive presentation.
Google Analytics data can be filtered by custom segments, traffic source, device, browser and frequency. The new Event Tracking metrics include Total Events, Unique Events, Event Value, Sessions with
Event, Average Value, and Events / Session with Event and can also be
filtered by Event Category.
Additional search traffic metrics available in the Insight Graph include:
- General: Sessions, Average Time on Site, Bounce Rate, Pages per Visit, Page Views, Users
- Goals: Goal Completions and any custom goals created in the Analytics account
- ECommerce: Transactions, Revenue and Revenue per User
Google Search Console Data Graph
Google webmaster Clicks, Impressions, CTR and Position metrics can be graphed in your choice of colors and styles as displayed in this example.
For more precise marketing reports, Search Console data can be filtered by country, device, page or even specific query.
Google AdWords Campaign Performance
Graph Impressions, Clicks, Click through Rate (CTR), Average Cost Per Click (CPC) and total AdWords Cost to create a visual analysis of AdWords performance on an account or campaign level.
Filter AdWords PPC performance by campaign, segments, device, browser and frequency to create graphs that provide the specific data you need for reporting to management or clients.