The more relevant detail the better. Here are a few more image SEO tips to get you started.
Using the correct sizing of images is also important. PNG and JPEG are the most common image formats online.
Each platform has very particular sizing, so it’s important to familiarize yourself with the size requirements of each platform’s images. You can find plenty of Social Media size guides online as well.
The main thing is to ensure that no image is ever pixelated. You want your visuals to be as high quality as possible!
You can also use tools to compress your images to prevent them from slowing down your website. Site speed significantly impacts your site’s user experience, an important metric for Google ranking.
If your visual content is slowing down your site, seek professional advice from a digital marketing agency or web developers to improve your page loading speed. Optimizing your visual content is a surefire way to increase traffic to your website and social media.
Visual content is also very effective in a variety of marketing campaigns. However, you need to ensure you use the right content to represent your brand that will resonate with your target audience.
You will need a visual style guide and mood boards when putting together the visuals for your marketing strategy and branding across platforms.
The best way to do this is to note the characteristics of your brand and how these appeal to your niche. The most important thing is to create high-quality visual content that’s up to date with the latest trends.
Here are a few more tips if you would like to learn more about designing amazing visuals for your website and marketing materials.
Things are constantly changing or evolving in the content marketing world. If you would like further information about how visual content can boost your traffic and the best SEO solutions, find out more today.